White papers, case studies, playbooks, guides
White paper: Launching New Services and Products in the Telecom Industry
Launching a new non-telco product is not an easy thing to do. How should you select the right product, form a clever partnership, and fulfil a digital retailer strategy?
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Playbook: 23 Actionable Telco Use Cases for Personalization
In this playbook, we discuss personalized engagement strategies that telecoms are able to build with Exacaster marketing automation technology resulting in customer value increase.
White paper: Customer retention for prepaid base management
With margins becoming increasingly thin, telecoms must execute effective engagement programs to keep their customers stay. It is essential to identify and impact risky prepaid plan subscribers very early and target them with the tailored offers at a reasonable cost.
Case study: Retention of new postpaid subscribers migrated from prepaid plans
In order to meet business objectives, we have built an AI-powered analytics predictive model to select subscribers from the prepaid base who had the highest probability of staying with the company after shifting to a postpaid plan.
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Case Study: Cutting churn rate for early prepaid customers
The company was struggling with a high churn rate of 68% and only 32% of new prepaid subscribers classified as ‘high risk’ renewed their plans. As a result of AI powered campaign, churn rate has decreased significantly. Interested in details?
Case Study: Next Best Offer
A program which automatically recommends a Next Best Rate Plan and Next Best Handset for telecom subscribers. It delivers the offers through multiple marketing channels such as telemarketing, POS, customer care, web, mobile apps and SMS. Learn how to increase postpaid ARPU up to 25%.
White paper: Telecom customer segmentation
Segmentation provides a framework to monitor the effectiveness of marketing campaigns, and help allocate resources more efficiently. Refining this through the use of predictive analytics ensures that you are targeting the right customers with the right message at the right time.
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Case Study: Cutting data management costs by 20x with a Data lake
Increasing demand for data storage and processing could no longer be handled at a manageable cost by the company’s existing data warehouse. Learn how we helped to cut data management costs by more than 20 times for a telco that provides mobile, landline, TV and internet services.
Case Study: 1-to-1 marketing in retail drives sales and margin by 3x
Only 15% of retailers have successfully implemented processes to make personalization extremely relevant and possible at scale, confirms Periscope by McKinsey at World Retail Congress 2017. Learn how a major Scandinavian retailer increased campaign sales and margin by over 3X.