White papers, case studies, playbooks, guides
Next gen Customer Value Management: NBO solution pushes ARPU uplift by 225%
The company’s staff used to execute the Next Best Offer (NBO) process manually. The Client expressed the need for a fully automated offer assignment process to help sell mobile rate plans to its 600K+ postpaid subscribers.
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NBO Solution Drives 2.5x Higher ARPU Uplift and Brings 183% ROI
The case study covers the NBO solution built for Vivacom – a leading communications service provider in Bulgaria that delivers high-quality telecommunication services to more than 4 million customers throughout the country.
NBO & NBA eGuide: a step-by-step framework on how to succeed in your process
The guide reviews all essential attributes of the Next Best Action (NBA) and Next Best Offer (NBO) process and features implementation strategies that generate substantial business outcomes for telecoms
White paper: Launching New Services and Products in the Telecom Industry
Launching a new non-telco product is not an easy thing to do. How should you select the right product, form a clever partnership, and fulfil a digital retailer strategy?
Playbook: 23 Actionable Telco Use Cases for Personalization
In this playbook, we discuss personalized engagement strategies that telecoms are able to build with Exacaster marketing automation technology resulting in customer value increase.
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White paper: Customer retention for prepaid base management
With margins becoming increasingly thin, telecoms must execute effective engagement programs to keep their customers stay. It is essential to identify and impact risky prepaid plan subscribers very early and target them with the tailored offers at a reasonable cost.
Case study: Retention of new postpaid subscribers migrated from prepaid plans
In order to meet business objectives, we have built an AI-powered analytics predictive model to select subscribers from the prepaid base who had the highest probability of staying with the company after shifting to a postpaid plan.
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Case Study: Cutting churn rate for early prepaid customers
The company was struggling with a high churn rate of 68% and only 32% of new prepaid subscribers classified as ‘high risk’ renewed their plans. As a result of AI powered campaign, churn rate has decreased significantly. Interested in details?
Case Study: Next Best Offer
A program which automatically recommends a Next Best Rate Plan and Next Best Handset for telecom subscribers. It delivers the offers through multiple marketing channels such as telemarketing, POS, customer care, web, mobile apps and SMS. Learn how to increase postpaid ARPU up to 25%.
White paper: Telecom customer segmentation
Segmentation provides a framework to monitor the effectiveness of marketing campaigns, and help allocate resources more efficiently. Refining this through the use of predictive analytics ensures that you are targeting the right customers with the right message at the right time.
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Case Study: Cutting data management costs by 20x with a Data lake
Increasing demand for data storage and processing could no longer be handled at a manageable cost by the company’s existing data warehouse. Learn how we helped to cut data management costs by more than 20 times for a telco that provides mobile, landline, TV and internet services.
Case Study: 1-to-1 marketing in retail drives sales and margin by 3x
Only 15% of retailers have successfully implemented processes to make personalization extremely relevant and possible at scale, confirms Periscope by McKinsey at World Retail Congress 2017. Learn how a major Scandinavian retailer increased campaign sales and margin by over 3X.