Customer Data Platform launch moments from #MWC chapter in Vilnius on FEB 24-27
Exacaster Customer 360
collects customer data from all telco systems and makes it actionable across all touchpoints
Customer Data Platform (CDP) is vital for building
and online data
Connect all customer data from offline sources (CDRs, DPI, CRM, billing, network, etc.) and online sources (web, mobile apps, online targeting and retargeting, etc.).
Build a unified
Unify inconsistent customer data from different sources to build a single customer profile for business use cases
Create views for every subscription, customer and household
Get multiple customer views – subscription, customer and household – to proactively manage services.
from 1000s of
telco specific KPIs
Mobile, TV, broadband, fixed-line and household profiles are available with 1000s of preconfigured KPIs (lifetime, dropped calls, friends, open tickets in call centre, average movie buffering time, etc.) for the digital marketing, BI and AI applications.
Leverage extremely accurate
Use built-in prediction algorithms to run proactive marketing campaigns and create valuable experiences for customers.
Expose personalized and consistent information across all marketing channels and customer touchpoints.
Exacaster Customer 360 enables multiple
telecom tailored use cases with
Customer 360 enables 1-to-1 marketing through marketing
automation platforms. With CDP telecoms can build data
foundation for the superior customer experience.
Who benefits from the customer data platform in a telco organization?
Apart from the general objective of
improving customer experience,
generating additional revenue or
reducing churn, many teams within a
telecom can benefit from CDP.
Customer care teams
Improve customer experience by providing a comprehensive Customer 360-view for agents.
Improve customer lifetime value through personalized upsell, cross-sell and retention recommendations.
Track sales channels and agent effectiveness. Identify fraudulent cases.
Data science teams
Quickly develop and automate the calculation of new features or KPIs for predictive models using the self-service interface.
Seamlessly expose collected customer data into existing BSS systems. Simplify access to the latest customer data for business teams.
Personalize customer experience in digital channels. Understand customer behavior in online & offline channels.
Exacaster Customer 360 captures all customer data
from different siloed systems and creates a
unified view of every individual
Streamline your personalization and CVM
processes with customer data platform
White paper: Customer retention for prepaid base management
With margins becoming increasingly thin, telecoms must execute effective engagement programs to keep their customers stay. It is essential to identify and impact risky prepaid plan subscribers very early and target them with the tailored offers at a reasonable cost.
Case study: Retention of new postpaid subscribers migrated from prepaid plans
In order to meet business objectives, we have built an AI-powered analytics predictive model to select subscribers from the prepaid base who had the highest probability of staying with the company after shifting to a postpaid plan.
Would you like to know more?
Case Study: Cutting churn rate for early prepaid customers
The company was struggling with a high churn rate of 68% and only 32% of new prepaid subscribers classified as ‘high risk’ renewed their plans. As a result of AI powered campaign, churn rate has decreased significantly. Interested in details?