Customer Data Platform
for Telecoms

Customer Data Platform launch moments from #MWC chapter in Vilnius on FEB 24-27

Exacaster Customer 360
collects customer data from all telco systems and makes it actionable across all touchpoints


Customer Data Platform (CDP) is vital for building
personalized experiences

Connect offline
and online data

Connect all customer data from offline sources (CDRs, DPI, CRM, billing, network, etc.) and online sources (web, mobile apps, online targeting and retargeting, etc.).

Build a unified
customer profile

Unify inconsistent customer data from different sources to build a single customer profile for business use cases

Create views for every subscription, customer and household

Get multiple customer views – subscription, customer and household – to proactively manage services.

Get insights
from 1000s of
telco specific KPIs

Mobile, TV, broadband, fixed-line and household profiles are available with 1000s of preconfigured KPIs (lifetime, dropped calls, friends, open tickets in call centre, average movie buffering time, etc.) for the digital marketing, BI and AI applications.

Leverage extremely accurate
predictions and

Use built-in prediction algorithms to run proactive marketing campaigns and create valuable experiences for customers.

Personalize customer
engagement across
multiple touchpoints

Expose personalized and consistent information across all marketing channels and customer touchpoints.

Exacaster Customer 360 enables multiple
telecom tailored use cases with
AI-powered algorithms

Prepaid churn


Prepaid-to-postpaid migration


360-degree customer profile
on Household, Customer and
Service levels

Read More

Customer 360 enables 1-to-1 marketing through marketing
automation platforms. With CDP telecoms can build data
foundation for the superior customer experience.

Get in touch with us
for a free demo!

Who benefits from the customer data platform in a telco organization?

Apart from the general objective of
improving customer experience,
generating additional revenue or
reducing churn, many teams within a
telecom can benefit from CDP.

Customer care teams

Improve customer experience by providing a comprehensive Customer 360-view for agents.

Customer value
management teams

Improve customer lifetime value through personalized upsell, cross-sell and retention recommendations.


Track sales channels and agent effectiveness. Identify fraudulent cases.

Data science teams

Quickly develop and automate the calculation of new features or KPIs for predictive models using the self-service interface.

IT teams

Seamlessly expose collected customer data into existing BSS systems. Simplify access to the latest customer data for business teams.

Digital teams

Personalize customer experience in digital channels. Understand customer behavior in online & offline channels.

Exacaster Customer 360 captures all customer data
from different siloed systems and creates a
unified view of every individual

Streamline your personalization and CVM
with customer data platform

Related resources

Telecom solutions

White paper: Customer retention for prepaid base management

With margins becoming increasingly thin, telecoms must execute effective engagement programs to keep their customers stay. It is essential to identify and impact risky prepaid plan subscribers very early and target them with the tailored offers at a reasonable cost.


Learn More

Telecom solutions

Case study: Retention of new postpaid subscribers migrated from prepaid plans

In order to meet business objectives, we have built an AI-powered analytics predictive model to select subscribers from the prepaid base who had the highest probability of staying with the company after shifting to a postpaid plan.
Would you like to know more?


Learn More

Telecom solutions

Case Study: Cutting churn rate for early prepaid customers

The company was struggling with a high churn rate of 68% and only 32% of new prepaid subscribers classified as ‘high risk’ renewed their plans. As a result of AI powered campaign, churn rate has decreased significantly. Interested in details?


Learn More

Our products

Exacaster Customer Journey is a marketing automation platform that provides all necessary building blocks to enable personalized marketing

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Data Lake on Hadoop delivers secure, highly scalable and cost effective Data Management.

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