Customer Data Platform
An Easier Way to Skyrocket Telco Business Growth
Exacaster Customer 360 – The Actionable Customer Data Platform for Telecom
It’s the fastest way to know your customers:
- Centralize & automate customer data management
- Enable omnichannel customer experience
- Discover hidden patterns and predict results
- Increase customer retention and loyalty
The Customer Data Platform (CDP)
Collect massive amounts of disparate customer data from a wide range of sources.
CDP makes it understandable and actionable across any touchpoint
Do it your way
Create your own or use pre-built telecom tailored use cases
with AI-powered apps ready to solve your specific telco challenges
Give them what they want, when they want it
Build highly personalized customer experiences with our Customer Data Platform
- Collect, unify, process & activate customer data
- Build a data foundation to enable true 1-to-1 marketing
- Send the best message, at the right touchpoint, at the right time
and online data
Connect all customer data from offline sources (CDRs, DPI, CRM, billing, network, etc.) and online sources (web, mobile apps, online targeting and retargeting, etc.).
Build a unified
Gather customer data from multiple sources & systems to build an insightful customer profile for different business use cases.
Never miss an angle
Create multiple customer views by subscription, customer and household to proactively manage services.
Put 1000s of
KPIs to work for you
Mobile, TV, broadband, fixed-line and household profiles are available with 1000s of preconfigured telco KPIs (lifetime, dropped calls, friends, open tickets, average movie buffering time, etc.). Power up your digital marketing, BI and AI applications.
Leverage hyper accurate
Use built-in prediction algorithms to run proactive marketing campaigns. Create high value, satisfying customer experiences with relevant recommendations.
Expose personalized and consistent information across all marketing channels and customer touchpoints increasing customer engagement.
How can telco teams deliver value with Customer 360 data platform?
Reduce data engineering effort significantly
Easily harvest & unify customer data
- Connect to telco specific BSS/OSS systems: network, billing, CRM and other sources
- Use connectors for 3rd party data providers: official government registers or credit bureaus
- Ensure data quality and unification, i.e. customer identity resolution; customer views from subscription or household perspective
Add new customer metric in less than 10 clicks
Extract consumer insights
- Simple latest records, such as mobile device used
- Complex aggregations (e.g. data volume during last 7 days)
- Sophisticated AI recommendations and predictive scores (e.g. probability to churn).
Save weeks of BI work
Activate consumer data effortlessly
- Integrate data to telco business applications: data lake, CRM, campaign management, reporting, etc.
- Apply metrics to personalize marketing campaigns
- Deliver data to advanced analytics and reporting
- Prepare data for AI algorithms
- Report consumer activity to legal authorities
- Apply metrics to personalize marketing campaigns
- Monetize aggregated and anonymized data by selling insights to 3rd parties
Reduce time spent from months to minutes
Resolve unique telco challenges
- Churn prediction
- Predictive household identification
- Customer lifetime value prediction
- Next Best Offer recommendation
- Other prebuilt or customized apps
Streamline your personalization and CVM
processes with customer data platform
Who benefits from the customer data platform in a telco organization?
Beyond vastly improving the customer experience, you can generate additional revenue and reduce churn. Many teams can benefit from CDP:
Customer care teams
Improve customer experience by providing a comprehensive Customer 360-view for agents.
Improve customer lifetime value through personalized upsell, cross-sell and retention recommendations.
Track sales channels and agent effectiveness. Identify fraudulent cases.
Data science teams
Quickly develop and automate the calculation of new features or KPIs for predictive models using the self-service interface.
Seamlessly expose collected customer data into existing BSS systems. Simplify access to the latest customer data for business teams.
Personalize customer experience in digital channels. Understand customer behavior in online & offline channels.
Isn‘t it time for Customer Data Platform in Telecoms?
Learn what Customer Data Platform can do for your telco marketing stack now.
Enable large-scale customer data management with low maintenance efforts.
Playbook: 23 Actionable Telco Use Cases for Personalization
In this playbook, we discuss personalized engagement strategies that telecoms are able to build with Exacaster marketing automation technology resulting in customer value increase.
Case study: Retention of new postpaid subscribers migrated from prepaid plans
In order to meet business objectives, we have built an AI-powered analytics predictive model to select subscribers from the prepaid base who had the highest probability of staying with the company after shifting to a postpaid plan.
Would you like to know more?
Case Study: Cutting churn rate for early prepaid customers
The company was struggling with a high churn rate of 68% and only 32% of new prepaid subscribers classified as ‘high risk’ renewed their plans. As a result of AI powered campaign, churn rate has decreased significantly. Interested in details?