CVMBoK
A Guide for Customer Value Management
- Cross-functional collaboration is at the core of CVM
- Collaboration with General Management
- Collaboration with Market Research
- Collaboration with Customer Acquisition team
- Collaboration with Product Management team
- Collaboration with Pricing team
- Collaboration with Branding team
- Collaboration with Inbound Channels (Assisted) team
- Collaboration with Inbound Channels (Unassisted) team
- Collaboration with Outbound Channels (Assisted) team
- Collaboration with Outbound Channels (Unassisted) team
- Collaboration with Customer Experience team