1. Embracing the Power of Customer Value Management Customer Value Management Body of Knowledge (CVMBoK) How to Use This Guide
2. The Role of Customer Value Management The Transformation from a Product-centric to a Customer-centric Approach The Customer Value Management Role Within the Organization CVM KPIs Selecting the Right Talent: The Key to Customer Value Management Success
3. The Work of Customer Value Management Professionals The Customer Value Management Portfolio The Customer Value Management Canvas Acquire Grow Retain Next Best Action Supporting the Rest of the Organization with Communication Initiatives
4. Technology and Data Navigating Technological and Data Challenges in Customer Value Management Building a Future-Proof Customer Value Management Technology Stack Customer Value Management Technology Blueprint Customer Value Management Technology Reference Architecture Customer Data Management Campaign Management and Real-Time Decisioning AI and Machine Learning Capabilities Automated Reporting Capabilities Navigating the Path to an Optimal Customer Value Management Technology Stack
5. Cross-functional Collaboration Cross-functional Collaboration General Management Data Analytics/Business Intelligence Data Engineering Customer Acquisition Product Management Pricing Branding Assisted Inbound Channels Digital Inbound Channels Assisted Outbound Channels Digital Outbound Channels Market Research Customer Experience Information Technology Security Regulatory and Compliance Procurement Finance Operations
6. Conclusions and Next Steps Key Takeaways Engage with Authors and Contributors Foundational Literature and Recommended Readings