A Guide to Customer Value Management
3. The Work of Customer Value Management Professionals
5. Cross-functional Collaboration
- Market Research
- Security
- Customer Experience
- Procurement
- Data Engineering
- Digital Inbound Channels
- Information Technology
- Regulatory and Compliance
- Finance
- Operations
- Digital Outbound Channels
- Assisted Outbound Channels
- Assisted Inbound Channels
- Branding
- Pricing
- Product Management
- Customer Acquisition
- Data Analytics/Business Intelligence
- General Management
- Cross-functional Collaboration
Customer Value Management Technology Blueprint