• Products
  • Solutions
  • Resources
  • Company
Get in touch

CUSTOMER VALUE MANAGEMENT

CVM Platform

End-to-end Customer Value Management Platform

Match

NBA Decisioning Platform

Core

Customer Data Platform

Flow

Omnichannel Campaign Management Platform

Keep

Churn Prediction Platform

Track

Generative BI Reporting Platform

Read the report

BY SERVICE

  • Customer Value Management
  • Data Management
  • AI Accelerator
Preview the CVMBoK
Banner-CVM-Benchmark
Get your CVM Benchmark

CVM TOOLS

  • CVM Benchmark
  • CVM Trends 2026
  • CVMBoK Book
  • CVM Stories Podcast

RESOURCES

  • Case Studies and White Papers
  • Blog
  • News
Banner-Podscast
Listen to the podcast

COMPANY

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
Check open positions
Contact us
  • Products
  • Solutions
  • Resources
  • Company
Contact us

Products

CUSTOMER VALUE MANAGEMENT

CVM Platform

End-to-end Customer Value Management Platform

Match

NBA Decisioning Platform

Core

Customer Data Platform

Flow

Omnichannel Campaign Management Platform

Keep

Churn Prediction Platform

Track

Generative BI Reporting Platform

Read the report

Solutions

BY SERVICE

  • Customer Value Management
  • Data Management
  • AI Accelerator
Preview the CVMBoK
Banner-CVM-Benchmark
Get your CVM Benchmark

Resources

CVM TOOLS

  • CVM Benchmark
  • CVM Trends 2026
  • CVMBoK Book
  • CVM Stories Podcast

RESOURCES

  • Case Studies and White Papers
  • Blog
  • News
Banner-Podscast
Listen to the podcast

Company

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
Check open positions
Contact us

A Guide to Customer Value Management

betterdocs-category-icon

1. Embracing the Power of Customer Value Management

  • Customer Value Management Body of Knowledge (CVMBoK)
  • How to Use This Guide
betterdocs-category-icon

2. The Role of Customer Value Management

  • The Transformation from a Product-centric to a Customer-centric Approach
  • The Customer Value Management Role Within the Organization
  • CVM KPIs
  • Selecting the Right Talent: The Key to Customer Value Management Success
betterdocs-category-icon

3. The Work of Customer Value Management Professionals

  • The Customer Value Management Portfolio
  • The Customer Value Management Canvas
  • Acquire
  • Grow
  • Retain
  • Next Best Action
  • Supporting the Rest of the Organization with Communication Initiatives
betterdocs-category-icon

4. Technology and Data

  • Navigating Technological and Data Challenges in Customer Value Management
  • Building a Future-Proof Customer Value Management Technology Stack
  • Customer Value Management Technology Blueprint
    • Customer Value Management Technology Reference Architecture
    • Customer Data Management
    • Campaign Management and Real-Time Decisioning
    • AI and Machine Learning Capabilities
    • Automated Reporting Capabilities
    • Navigating the Path to an Optimal Customer Value Management Technology Stack
betterdocs-category-icon

5. Cross-functional Collaboration

  • Cross-functional Collaboration
  • General Management
  • Data Analytics/Business Intelligence
  • Data Engineering
  • Customer Acquisition
  • Product Management
  • Pricing
  • Branding
  • Assisted Inbound Channels
  • Digital Inbound Channels
  • Assisted Outbound Channels
  • Digital Outbound Channels
  • Market Research
  • Customer Experience
  • Information Technology
  • Security
  • Regulatory and Compliance
  • Procurement
  • Finance
  • Operations
betterdocs-category-icon

6. Conclusions and Next Steps

  • Key Takeaways
  • Engage with Authors and Contributors
  • Foundational Literature and Recommended Readings
CUSTOMER VALUE MANAGEMENT

Products

CVM Platform End-to-end Customer Value Management Platform
Match NBA Decisioning Platform
Core Customer Data Platform
Flow Omnichannel Campaign Management Platform
Keep Churn Prediction Platform
Track Generative BI Reporting Platform

Solutions

By service

  • Customer Value Management
  • Data Management
  • AI Accelerator
CVM TOOLS

CVM tools

  • CVM Benchmark
  • CVM Trends 2026
  • CVMBoK Book
  • CVM Stories Podcast

Resources

  • Case Studies and White Papers
  • Blog
  • News

Company

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
© 2025 Exacaster. All rights reserved.
  • Privacy Policy
  • General Privacy Policy
  • Cookie settings
  • Information Security