Research Report
CVM Trends 2025: Telecom Edition
The first and only research on key strategies, tools and trends shaping global CVM practice
The first and only research on key strategies, tools and trends shaping global CVM practice
Customer Value Management (CVM) in telecom is a complex role by design, but market players make it even more challenging by keeping CVM best practices top secret.
That’s understandable — CVM is critical for maintaining a competitive edge. However, as planning for 2025 begins, Customer Value Managers face their annual dilemma: “Are we doing enough to maximize customer value?”
The challenge is real — finding direction for next year’s plans is tough when essential industry insights and data are nowhere to be found, and you have to reinvent the wheel.
The CVM Trends 2025: Telecom Edition is the first industry research to explore key strategies, tools, and trends shaping global CVM practices.
The report covers the full scope of CVM work, from CVM’s role within organizations to commercial KPIs and key customer lifecycle management programs. It also explores how technology, data, and generative AI are driving efficiency and personalization.
Find the CVM insights you need to prepare for next year and be confident your plans will put you ahead — after all, now you know the top secrets.
While waiting for the CVM Trends 2025 report, take the survey and benchmark your performance against global telecoms — all at no cost.
The first research report on the state and trends of CVM in telecom.
Comprehensive analysis of the full scope of CVM work.
Global insights from telecom companies across all continents.