NBO Solution Drives 2.5x Higher ARPU Uplift and Brings 183% ROI
Vivacom is a leading communications service provider in Bulgaria that delivers high-quality telecommunication services to more than 4 million customers throughout the country.
Due to fierce local competition and aggressive price wars, the price per resource in the country was very low. Therefore, the objective to grow customer ARPU, while making sure there was little to none price per resource depreciation, was executed successfully.
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