The quickest path to improve the Customer Value Management (CVM)
CVM Maturity Assessment is a consultancy service that helps telecoms
identify CVM gaps and unlock revenue growth opportunities
in weeks, not months
How does CVM Maturity Assessment work?
Together we go through 5 key steps:
Review the existing process
Evaluate CVM maturity and benchmark your set-up against best global practices
Identify root causes
Pinpoint the exact reasons behind CVM performance issues and provide actionable advice
Build a roadmap
Map out a clear strategy that eliminates root causes and fills gaps on organisational and technical levels
Evaluate your business case
Perform a cost-benefit analysis of proposed improvements
Help achieve organisational alignment
Align all teams to create a unified approach to CVM improvement
The five pillars of Exacaster’s CVM Maturity Assessment
Approached holistically, they produce a comprehensive picture:
How to implement customer-centric marketing and leverage different customer personas?
People & process
How to structure the CVM process and define responsibilities when delivering value to customers?
What types of customer data are used and under-used in our CVM process and why?
How could artificial intelligence and machine learning solutions help streamline our CVM process?
What tools and platforms are used to support our CVM process? What tools could be added?
Let’s talk about a comprehensive CVM Maturity Assessment for your telco
Meet our CVM experts:
Strategic CVM consultancy
CEO & Co-founder of Exacaster. 20+ years in telco industry
Data and AI
Director of Product and Data Science, Co-founder of Exacaster. 10+ years in telco industry
CVM Lifecycle & Operations
Regional Director at Exacaster. 14+ years in telco industry
“With this CVM Health Check, Exacaster brought to the table an enviable combination of technical and business know-how. The level of guidance and structure they are able to provide across the Customer Value Management process in just a few weeks of in-depth analysis is hard to match.”
Yew Choong ChewHead of Data Science and Customer Value Management at U Mobile
“The insights provided by Exacaster brought us 10 steps closer to a granular understanding of our customers. There are multiple ways of tailoring marketing and sales to customer persona, and Exacaster has extensive know-how of the Customer Value Management process to guide telecoms to the best approach using the right processes, data sources or technology.”
Lau Chee FookHead of Digital Consumer Management at U Mobile: CVM, Base Marketing, Campaign Analytics, Retention & Loyalty