CVM Maturity Assessment for Telecoms

The quickest path to improve the Customer Value Management (CVM)
process and enable your organisation to:

Minimize
churn

Grow
ARPU

Improve
customer
experience

CVM Maturity Assessment is a consultancy service that helps telecoms
identify CVM gaps and unlock revenue growth opportunities
in weeks, not months

How does CVM Maturity Assessment work?

Together we go through 5 key steps:

Review the existing process

Evaluate CVM maturity and benchmark your set-up against best global practices

Identify root causes

Pinpoint the exact reasons behind CVM performance issues and provide actionable advice

Build a roadmap

Map out a clear strategy that eliminates root causes and fills gaps on organisational and technical levels

Evaluate your business case

Perform a cost-benefit analysis of proposed improvements

Help achieve organisational alignment

Align all teams to create a unified approach to CVM improvement

Perspectives on CVM performance and customer experience improvement differ across Marketing, Digital, BI, Data Science and IT teams 

  • How do our retention, upselling and cross-selling efforts compare to industry peers?
  • What revenue potential remains untapped?
  • What can one expect from next gen CVM tools?
  • What are the key points of the digital customer journey?
  • What types of data is most and least useful?
  • Which AI/ML models should be built and what methods incorporated?

Perspectives on CVM performance and customer experience improvement differ across Marketing, Digital, BI, Data Science and IT teams 

  • How do our retention, upselling and cross-selling efforts compare to industry peers?
  • What revenue potential remains untapped?
  • What can one expect from next gen CVM tools?
  • What are the key points of the digital customer journey?
  • What types of data is most and least useful?
  • Which AI/ML models should be built and what methods incorporated?

The five pillars of Exacaster’s CVM Maturity Assessment

Approached holistically, they produce a comprehensive picture:

Customer
insight

How to implement customer-centric marketing and leverage different customer personas?

People &
process

How to structure the CVM process and define responsibilities when delivering value to customers?

Data

What types of customer data are used and under-used in our CVM process and why?

AI/ML

How could artificial intelligence and machine learning solutions help streamline our CVM process? 

Tools

What tools and platforms are used to support our CVM process? What tools could be added?

Level up your Customer Value Management
in weeks, not months

Realise your customer-centric CVM strategy with confidence

Inquiry

We help you define the shortest path to results

CVM Maturity Assessment

3-4 weeks

We use our expertise to thoroughly assess your situation

You gain clarity on gaps, roadmap and business cases

CVM transformation project

You confidently execute strategy that brings your CVM to the future state

Level up your Customer Value Management
in weeks, not months

Realise your customer-centric CVM strategy with confidence

3-4 weeks

Inquiry

CVM Maturity Assessment

CVM transformation projects

We help you define the shortest path to results

We use our expertise to thoroughly assess your situation

You gain clarity on gaps, roadmap and business cases

You confidently execute strategy that brings your CVM to the future state

Let’s talk about a comprehensive CVM Maturity Assessment for your telco

Meet our CVM experts:

Sarunas
Chomentauskas

Strategic CVM consultancy

CEO & Co-founder of Exacaster. 20+ years in telco industry

Egidijus
Pilypas

Data and AI

Director of Product and Data Science, Co-founder of Exacaster. 10+ years in telco industry

Mindaugas
Kirkliauskas

Technology & architecture

Chief Solution Designer & Technology Evangelist at Exacaster. 20+ years in telco industry

Want to start improving CVM?
Sign up for a CVM Maturity Assessment here

Read our latest blog article:

How to stop delivering bad offers?

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    Want to start improving CVM?
    Get started with our online resources and
    sign up for a free CVM Maturity Assessment here

    Fill in your details and we will get in touch: 






      I agree with Exacaster using my name and email address for the purpose of contacting me.

      Read our latest blog article:

      How to stop delivering bad offers?

      • “With this CVM Health Check, Exacaster brought to the table an enviable combination of technical and business know-how. The level of guidance and structure they are able to provide across the Customer Value Management process in just a few weeks of in-depth analysis is hard to match.”
        Yew Choong Chew
        Head of Data Science and Customer Value Management at U Mobile
      • “The insights provided by Exacaster brought us 10 steps closer to a granular understanding of our customers. There are multiple ways of tailoring marketing and sales to customer persona, and Exacaster has extensive know-how of the Customer Value Management process to guide telecoms to the best approach using the right processes, data sources or technology.”
        Lau Chee Fook
        Head of Digital Consumer Management at U Mobile: CVM, Base Marketing, Campaign Analytics, Retention & Loyalty