Next gen Customer Value Management: NBO solution pushes ARPU uplift by 225%

Telia Lietuva is a leading mobile operator in Lithuania that offers the best coverage and high-speed network
on the market.

The company’s staff used to execute the Next Best Offer (NBO) process manually. The Client expressed the need for a fully automated offer assignment process to help sell mobile rate plans to its 600K+ postpaid subscribers.

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