Customer retention for prepaid base management

With margins becoming increasingly thin, telecoms must execute effective engagement programs to keep their customers stay. It is essential to identify and impact risky prepaid plan subscribers very early and target them with the tailored offers at a reasonable cost.

Prepaid customer base management requires a deep understanding of core churn drivers and a structured
approach to retention tactics. Download the white paper and learn:

  • What is a comprehensive value growth framework
  • Main challenges to retain prepaid customer
  • 5 steps to build an effective retention initiative
  • How a customer retention program keeps risky new prepaid subscribers
  • Why Customer 360 Profile enables next-generation customer base management.



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Looking for direct contact?

Jolita Bernotiene 

Sales Director

10 yrs of marketing and product management experience at fixed and mobile operators. Previously Jolita worked as Prepaid segment and product development manager at BITE Group (a TDC Mobile telecom subsidiary with operations in Lithuania and Latvia) and as product development manager at Telia Lithuania (a fixed-line telecommunications company).

jolita@exacaster.com
+370 636 06360