CVMBoK

A Guide for Customer Value Management

References

On This Page

Below are consolidated and presented the foundational literature and studies that shaped the concepts within the CVMBoK:

    1. Kotler, P., & Keller, K. L. (2021). Marketing Management, Global 16th Edition. Pearson.
    2. Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business Review Press.
    3. PKF International Ltd. (2023). Wiley 2023 Interpretation and Application of IFRS Standards (Wiley Regulatory Reporting). Wiley.
    4. Ulwick, A. W. (2016). Jobs to be Done: Theory to Practice. IDEA BITE PRESS.
    5. Carlzon, J. (1987). Moments of Truth. HarperCollins Publishers.

Recommended reading #

This is a curated list of sources, books, articles, and references that can enhance Your understanding of the customer value management matter and allow for more in-depth research or reading on related topics. The “Recommended Readings” serves as a valuable resource for those who wish to delve deeper into the subject beyond what the CVMBoK itself covers.

  • Kim, W. C., & Mauborgne, R. A. (2015). Blue Ocean Strategy. Harvard Business Publishing Corporation.
  • Rumelt, R. P. (2011). Good Strategy Bad Strategy. Crown Business.
  • Rosling, H., Rönnlund, A. R., & Rosling, O. (2018). Factfulness: Ten reasons we’re wrong about the world–and why things are better than you think. Flatiron Books.
  • Taylor, J. (2005). Space race: An inside view of the future of communications planning. WPP.
  • Yankov, S., & Alonso, C. (2021). PERFORM: The unsexy truth about (startup) success. Self-published.
  • Humby, C., Hunt, T., & Phillips, T. (2008). Scoring points: How Tesco continues to win customer loyalty. Kogan Page.
  • Ford, M. (2018). Architects of intelligence: The truth about AI from the people building it. Packt Publishing.
  • Sullivan, D., & Hardy, B. (2021). The gap and the gain: The high achievers’ guide to happiness, confidence, and success. Hay House Business.
  • Phillips, R. (2005). Pricing and revenue optimization. Stanford Business Books.
  • Christensen, C. M., Dillon, K., Hall, T., & Duncan, D. S. (2016). Competing against luck: The story of innovation and customer choice. HarperBusiness.
  • Manning, H., Bodine, K., & Bernoff, J. (2012). Outside in: The power of putting customers at the center of your business. Forrester Research.
  • Underhill, P. (2008). Why we buy: The science of shopping–Updated and revised for the internet, the global consumer, and beyond. Simon & Schuster.
  • Rackham, N. (1989). Major account sales strategy. McGraw-Hill.
  • Watanabe, K. (2009). Problem solving 101: A simple book for smart people. Portfolio.
  • McCorkell, G. (1997). Direct and Database Marketing. Kogan Page.

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