CVM engagement activities tailored for TV services #

It’s imperative to offer value-added services and cross-promotional offers to retain and expand the customer base.

Customer lifecycle #

Strategy to manage and optimize the customer lifecycle, from initial contact to purchase and beyond, by understanding and meeting customer needs at each stage with appropriate products, services, and support.

Cross-sell #

Recommending other relevant products or services to customers

• • Netflix subscription offer + channel A/B test
    Campaign offers Netflix subscription for customers without this service.

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