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Purpose of functional area #
Role of general management is to ensure that all functions are aligned and executing towards short, medium and long term objectives
Inputs: How it impacts CVM #
- Provides strategic direction
- Sets performance objectives and KPIs
- Approves strategic CVM initiatives
- Provides resources for execution
- Monitors the execution progress and outcomes
CVM work related to function #
- Design the strategic CVM initiatives and align them with General Management
- Roll out, manage strategic CVM initiatives implementation
- Reporting the CVM Area KPIs and CVM initiatives results
- Reporting insights and trends related to the customer base, personas, needs/jobs-to-be-done
Outputs: How CVM impacts this area #
- CVM KPIs (revenue, #of customers, etc.) directly impact overall company’s performance KPIs
- Customer base insights inform broader strategic decisions and resource allocation
Key handshakes to consider #
- Strategic company direction
- CVM KPIs
- Strategic CVM initiatives
- Resources allocation for CVM initiatives
- Customer insights sharing
Impact of collaboration quality on CVM team results #
HIGH – lack of alignment with General Management runs the risk of the CVM team working on completely wrong priorities.
