CVMBoK
A Guide for Customer Value Management
- Cross-functional collaboration is at the core of CVM
- Collaboration with General Management
- Collaboration with Market Research Team
- Collaboration with Customer Acquisition Team
- Collaboration with Product Management Team
- Collaboration with Pricing Team
- Collaboration with Branding team
- Collaboration with Inbound Channels (Assisted) Team
- Collaboration with Inbound Channels (Unassisted) team
- Collaboration with Outbound Channels (Assisted) Team
- Collaboration with Outbound Channels (Unassisted) Team
- Collaboration with Customer Experience Team
- Collaboration with Data Engineering Team
- Collaboration with Data Analytics or Data Science Team
- Collaboration with Technology Team
- Collaboration with Security Team
- Collaboration with Regulatory and Compliance Team