CVM Maturity Assessment for Telecoms

The quickest path to improve the Customer Value Management (CVM)
process and enable your organisation to:

Minimize
churn

Grow
ARPU

Improve
customer
experience

CVM Maturity Assessment is a consultancy service that helps telecoms
identify CVM gaps and unlock revenue growth opportunities
in weeks, not months

How does CVM Maturity Assessment work?

Together we go through 5 key steps:

Review the existing process

Evaluate CVM maturity and benchmark your set-up against best global practices

Identify root causes

Pinpoint the exact reasons behind CVM performance issues and provide actionable advice

Build a roadmap

Map out a clear strategy that eliminates root causes and fills gaps on organisational and technical levels

Evaluate your business case

Perform a cost-benefit analysis of proposed improvements

Help achieve organisational alignment

Align all teams to create a unified approach to CVM improvement

Perspectives on CVM performance and customer experience improvement differ across Marketing, Digital, BI, Data Science and IT teams

How do our retention, upselling and cross-selling efforts compare to industry peers?
What revenue potential remains untapped?
What can one expect from next gen CVM tools?
What are the key points of the digital customer journey?
What types of data is most and least useful?
Which AI/ML models should be built and what methods incorporated?

Perspectives on CVM performance and customer experience improvement differ across Marketing, Digital, BI, Data Science and IT teams

How do our retention, upselling and cross-selling efforts compare to industry peers?
What revenue potential remains untapped?
What can one expect from next gen CVM tools?
What are the key points of the digital customer journey?
What types of data is most and least useful?
Which AI/ML models should be built and what methods incorporated?

The five pillars of Exacaster’s CVM Maturity Assessment

Approached holistically, they produce a comprehensive picture:

Customer
insight

How to implement customer-centric marketing and leverage different customer personas?

People &
process

How to structure the CVM process and define responsibilities when delivering value to customers?

Data

What types of customer data are used and under-used in our CVM process and why?

AI/ML

How could artificial intelligence and machine learning solutions help streamline our CVM process?

Tools

What tools and platforms are used to support our CVM process? What tools could be added?

Level up your Customer Value Management
in weeks, not months

Realise your customer-centric CVM strategy with confidence

Inquiry

We help you define the shortest path to results