Engage with the CVM Community

Contributors to the Customer Value Management Body of Knowledge (CVMBoK) represent a diverse and dedicated group of professionals committed to advancing our understanding and practice of customer value management. Their insights and expertise have been instrumental in shaping this resource. We invite you to become part of this growing community and contribute your knowledge to this dynamic field.

Meet the Experts Behind CVMBoK

CVMBoK is generously contributed by CVM Stories speakers and industry experts:

  • Šarūnas Chomentauskas, CEO & Co-founder of Exacaster
  • Egidijus Pilypas, Director of Product and Marketing, Co-founder of Exacaster
  • Kristine Raumane, Head of Customer Value Management @Tele2 Latvia
  • Simon Sanga, Customer Value Manager @M-Pesa
  • Matt Tilling, Head of CRM @Telia Lithuania
  • Vytautas Jurkus, Senior Manager for CRM, User Experience and Marketing Automation @Western Union
  • Paulius Grygalis, Manager of Client Intelligence and Client Service @Tele2 Lithuania
  • Ignas Brazdauskas, Chief Commercial Officer @Digicel Vanuatu
  • Vaidotas Juknys, Head of Commerce @Smartproxy
  • Florian Schwarz, Program Lead in Data-Driven Marketing @A1 Austria
  • It may be you! 

Enhance the CVMBoK: Share Your Insights

Why Contribute?

  • Professional Recognition: Contributors gain visibility and acknowledgment within the CVM community, enhancing their professional stature and credibility.
  • Impact on Industry Standards: By sharing expertise, contributors can directly influence the evolution and shaping of industry practices and standards in customer value management.
  • Collaborative Growth: Participation fosters a collaborative environment, allowing contributors to learn from peers and stay abreast of the latest developments and innovative practices in the field.

How to Contribute:

Step 1: Review the Current CVMBoK — Familiarize yourself with the content to see where your expertise can augment our existing knowledge.

Step 2: Submit a Proposal — Send us a summary of your contribution idea through an email: cvmbok@exacaster.com .

Step 3: Collaboration — If your proposal aligns with our needs, our editorial team will work with you to align and refine your content via 30min online call.

Step 4: Publication — Once approved, your contributions will be incorporated into the next edition of the CVMBoK.