Segmentation for Prepaid: An Exacaster White Paper
Good marketing is defined as successfully fulfilling your customers’ needs and wants. This white paper describes how the power of segmentation and predictive analytics combined can be used in pre-paid telecoms to create marketing strategies that will increase revenue, lock in loyalty and improve the bottom-line.
Segmentation provides a framework to monitor the effectiveness of your marketing campaigns, and help you allocate your resources more efficiently. Refining this through the use of predictive analytics ensures that you are targeting the right customers with the right message at the right time.