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Understand. Predict. Act.

For next-generation customer base management

Exacaster Smart Marketing toolkit is a customer base management platform that provides all of the building blocks necessary to address the most advanced needs of marketers in the era of Big Data, omni-channel marketing and artificial intelligence.

All-inclusive

Comprehensive functionality for all customer base management needs including advanced analytics, recommendation engines, campaign management and reporting.

Big Data native

Integrate all your data to achieve unprecedented personalization power by monetizing your Big Data assets.

Omni-channel

Integrates with all your digital marketing channels starting from traditional SMS, email, push notifications in mobile apps, digital pop-ups in IP TV, in-store kiosks and more.

Integrated

All components designed to work together for maximum ease and performance.

Open

Customize using open-source technology stack such as Spark, Python or SQL – your team does not need retraining.

Cost-effective

Single price per customer covers all costs providing transparent pricing on-prem or in the cloud.

All-inclusive

Comprehensive functionality for all customer base management needs including advanced data analytics, recommendation engines, campaign management and reporting.

Omni-channel

Integrates with all your digital marketing channels starting from traditional SMS, email, push notifications in mobile apps, digital pop-ups in IP TV or in-store kiosks and more.

Open

We use open-source technology stack standards such as Spark, Python or SQL to ensure your team does not need retraining

Big-data native

Integrate all your data to achieve unprecedented personalization power by monetizing your Big Data assets

Integrated

All components designed to work together for maximum ease and performance

Cost-effective

Single price per customer covers all costs providing transparent pricing on-prem or in the cloud

How does it work?

Exacaster Smart Marketing Toolkit consists of 5 main parts:

Reporting

  • Track campaign performance with maximum precision at customer level
  • Pre-built dashboards get you up and running
  • Dig deeper with bespoke reports using integrated Tableau Server + Desktop – the leading data visualization tools on the market

Campaign Management

  • Run all campaigns with data-driven decisions – real time, periodically or manually
  • Cover all channels and all campaign scenarios with a single, integrated tool
  • Scale and personalize messages for millions of recipients

Predictive Analytics

  • Use state-of-the-art predictive analytics to target your campaigns better
  • Leverage self-learning models without having in-house data science expertise
  • We maintain and track model performance for you automatically

Customer 360 profile

  • Collect customer data from multiple sources
  • Transform customer data into 1000s of meaningful insights about each customer
  • Access data with your favourite tools (Tableau, Power BI, Excel, etc.) through SQL interface

Segmentation

  • Slice and group your customer base without using SQL
  • Create smart, self-updating segments using flexible rules
  • Use micro-segments to target your campaigns better

Exacaster Smart Marketing Toolkit consists of 5 main parts:

Customer 360 profile

Understand your customer

  • Fast way to carry out customer base analysis and predictive analytics
  • Low maintenance, as all metrics are calculated automatically and covered by data quality assurance tests
  • Industry standard data models available for easy real time data access for third-party tools
  • Out of the box solution for Telecommunications and Retail industries

Segmentation

Target specific audiences more efficiently

  • Fast segmentation process without special technical skills
  • Customizable segmentation rules
  • Easy tracking of all KPIs

Predictive Analytics

Make smarter decisions

  • Customizable and automated advanced analytics models
  • Automatic evaluation and improvement
  • Instantly operate in production
  • Easy to use without in-house data science experience

Campaign Management

Build customer journeys with ease

  • Real-time and batch campaigns
  • Self-service customer journey builder
  • High-volume message personalization including support for real-time data lookup in remote systems
  • Integrated with cloud-based or bespoke channel providers
  • Support for SMS, email, mobile app and arbitrary message delivery
  • A/B and multivariate testing capabilities
  • Automated campaign impact tracking analytics

Reporting

Evaluate performance with rich visualizations

  • Centralized control over reports to evaluate campaigns easily
  • Fast data calculation thanks to Data Lake capabilities
  • Flexible ways of exposing data to end-user via variety of interfaces (Web, JDBC, Tableau, Excel, etc.)

Customer 360 profile

Understand your customer

  • Fast way to carry out customer base analysis and predictive analytics
  • Low maintenance, as all metrics are calculated automatically and covered by data quality assurance tests
  • Industry standard data models available for easy real time data access for third-party tools
  • Out of the box solution for Telecommunications and Retail industries

Segmentation

Target specific audiences more efficiently

  • Fast segmentation process without special technical skills
  • Customizable segmentation rules
  • Easy tracking of all KPIs

Predictive Analytics

Make smarter decisions

  • Customizable and automated advanced analytics models
  • Automatic evaluation and improvement
  • Instantly operate in production
  • Easy to use without in-house data science experience

Campaign Management

Build customer journeys with ease

  • Real-time and batch campaigns
  • Self-service customer journey builder
  • High-volume message personalization including support for real-time data lookup in remote systems
  • Integrated with cloud-based or bespoke channel providers
  • Support for SMS, email, mobile app and arbitrary message delivery
  • A/B and multivariate testing capabilities
  • Automated campaign impact tracking analytics

Reporting

Evaluate performance with rich visualizations

  • Centralized control over reports to evaluate campaigns easily
  • Fast data calculation thanks to Data Lake capabilities
  • Flexible ways of exposing data to end-user via variety of interfaces (Web, JDBC, Tableau, Excel, etc.)

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