Reinventing Predictive Analytics and Customer Dialogue Automation with Big Data
Exacaster is a data-rich workspace where marketing managers can easily access customer data, generate profit-making ideas, test them via campaigns, and then schedule the best ones for automation.
We fuse 3 concepts: customer-oriented data warehouse, predictive modeling and campaign management systems – into a single software suite designed for marketers, by marketers and available as a simple to use monthly subscription service.
Exacaster takes you from "I guess" to "Hm, that's interesting" to "Let's change it" and helps you gain increased profits, sales and customer loyalty.
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Exacaster is already predicting behavior of 8 million telecom subscribers in eight countries, with our clients including TELE2, Carrefour Mobile, and Net1.
Whether you have 50k or 10 million subscribers - Exacaster Cloud Service scales to enable:
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- Better Customer Acquisition - telling you exactly which campaigns to run, where and when.
- Better Revenue Stimulation - indicating which offers to send to whom, and who is most likely to buy a specific product.
- Better Retention - revealing precisely which of your customers are most likely to churn, and what impact to expect from your next retention campaign.
E-Commerce + Daily Deals
Exacaster takes out the guesswork from online marketing and sales and let's you target your offers with unparalleled precision.
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- Higher conversion rates on your site - integrate with Exacaster prediction engine to continuously score your products by their appeal to each individual customer, and use the scores to cross-sell and up-sell more effectively!
- Higher CTRs from your daily deals newsletter - connect to Exacaster to start automatically analyzing purchasing and deal viewing histories for every daily deals newsletter subscriber and feeding the prediction data to your mailing platform, so that deals most likely to appeal to a specific subscriber get displayed more prominently.
Exacaster sifts through terabytes of transactional data, identifying invisible patterns and extracting actionable pricing, campaigning and category management insights that have significant sales impact.
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- Better Loyalty Programs - harnessing Big Data to help you analyze customer activity at an individual level, optimize customer-specific loyalty-boosting offerings, provide the differential treatment and personalized attention your best customers deserve - and get your sales numbers through the roof.
- Pricing Optimization - use Exacaster to detect dynamic relationships between categories and individual products, and predict optimal pricing for individual products and bundles.